The IIC Ambassador Award is a prestigious recognition that is designed to create customer champions. Whatever industry or sector you work in, this award is aimed at equipping you with the skills and knowledge to deliver a remarkable customer experience. It emphasises the importance of understanding customer needs and exceeding their expectations. By completing this course, you will gain valuable insights into building strong customer relationships and enhancing customer satisfaction, no matter what your role, or who you work with. The IIC Ambassador Award is completely yours, so you can add it to your cv and advertise it with pride as a personal qualification.

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We also offer, along with our partners and training specialists Accelerator Solutions Limited, an online IIC Ambassador Award, which is completely bespoke to your company. The format includes interactive webinars, offline working and feedback report.

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For micro business' and sole traders we also offer the IIC Ambassador Accredited Company Award, which is an online self evaluation. Your submission is externally verified and awarded.


What's in it for me?


  • Develop new skills and enhance existing ones
  • Gain an industry-recognised, transferable CX award
  • Raises your profile within your role.

“I found the programme to be insightful and the knowledge gained will help me to enhance communications and customer experience.”


KH - Customer Engagement Manager

Corporate benefits


  • An award to add to your Employee Benefit package
  • Demonstrates a commitment to Customer Care and focus to your clients
  • Helps drive Customer Experience throughout the company.

“I would advise any company who may be looking to really enhance the importance of Customer Experience (CX) and drive client retention, to put their staff through this brilliant course. I feel it has really enhanced my team’s customer experience knowledge and will certainly help them in becoming true ambassadors in our strive to drive the importance of Customer Experience throughout the company. Once again, Investor in Customers (IIC) show they understand the marketplace and what true Customer Experience is all about.”


PO, Director, RSSB

Hi, I'm Sharon, Head of Account Development at Investor in Customers


At Investor in Customers (IIC), we have been working with companies of all shapes and sizes and all industries since 2006. We are one of the UK’s leading independent authorities in assessing, improving and accrediting Customer Experience.

We launched the IIC Ambassador Award in 2020, so that individuals could become awarded as CX Champions to help drive Customer Experience and recognise their own CX skills.